HumanGraph is a professional marketing research agency that offers a full range of qualitative researches, quantitative researches, mystery shopper surveys (mystery shopping / mystery shopper), eye-tracking researches, CATI, CAWI, CAPI and a number of copyright research solutions - our range covers whole Poland and also some international markets.
- about us
humangraph our philosophy range of activities experience 
- research methods
quantitative research qualitative research Mystery Shopping - research areas
strategy and development of new products sales, distribution and trade marketing Category Management effectiveness of promotional and marketing activities CRM HR research - eye tracking
visual track shopper track - data analisys
data modelling reporting - RFP
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visual track
About our approach.
The Visual Track (VT) has been developed for the purpose of conducting research into the ways of visual communication of brands to consumers.
It is a compilation of experience and methods originating from cognitive psychology, sociology and psychometrics.
VT is a combination of 3 different methods (Eye Tracking + 2) which are conducting in 3 separation stages.
VT includes measurements of direct declarations (perceptions) and non – direct declarative attitudes which are verified in qualitative research at each stage.
VT has a unique application:
- in packaging tests,
- in POS tests,
- in leaflet /brochure tests
- in Customer Decision Tree definition.
It allows for identifying the respondent’s decision-making process concerning the choice of better/more interesting design variants.
VT establishes the hierarchy of importance of different design and developing the perception strategy.
VT also provides complementary information helpful in building an effective visual strategy for the brand.
When you can use the Visual Track?
- Launching of new product
- Line extension
- Product / packing modification
- Developing Category Management strategy
- Re-branding / re-positioning
- Always you are going to communicate a new massage via visual design
- etc.
Other applications of Visual Track
Multi-aspect testing:
- promotional materials: catalogues, leaflets, brochures, POS, stoppers etc.
- visualizations of shop shelves, promotional areas and interior arrangements
- websites, internet clubs, portals etc.
- press ads
- TV commercials
- packaging, labels
2. Evaluating the appeal of promotional and advertising areas.
