HumanGraph is a professional marketing research agency that offers a full range of qualitative researches, quantitative researches, mystery shopper surveys (mystery shopping / mystery shopper), eye-tracking researches, CATI, CAWI, CAPI and a number of copyright research solutions - our range covers whole Poland and also some international markets.

shopper track



About our approach

 
Shopper Track is VT is a combination of 4 different methods (Vide and Eye Tracking + 2) which are  conducting in 4 separation stages.
 
The study has a character of a consumer's shop behavior and decision-making simulator.
 
Firstly, the consumer's natural shopping habits and decision-making process are registered thanks to a special recorder. The respondent circulates the shop on his own, hence his behavior is entirely natural.
 
The recorded behavior is then analyzed in laboratory conditions, followed by an interview with the consumer concerning his actions and decision-making process in the shop.
 
Based on results of this stage a virtual shelf/planogram is prepared. Respondents see it on 1:1-scale dedicated, static EyeTracker.
 
In continuation, another interview summarizing all the steps is conducted.
 
 
When you can use the Shopper Track?
 
  • To define the decision-making tree (CDT)
  • Shopper approaching to the shelf shop shelves
  • Shelf "Hot Points" recognitions
  • Visualisations of, promotional areas and interior arrangements
  • Testing of planograms, POS, stoppers etc.
  • Etc.

 

 

website eye tracking, eye tracking, shopper track

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