quantitative research

HumanGraph conducts quantitative research by means of the following data collection methods:

PAPI (paper questionnaire) - a direct method of data collection with a direct interview with a respondent based on the use of a questionnaire on paper. Such interviews are most frequently conducted in respondents' homes or offices and less frequently in the street. The data collected in this way is then coded and entered by researchers into the database.

CATI (Computer Aided Telephone Interviews) Research with the use of the method of computer-aided telephone interviews allows us to implement projects on large samples all around Poland in a short time (50 positions) with costs reduced at the same time. We carry out b2b and b2c research as well as opinion polls. Thanks to professional software, we ensure efficient carrying out of interviews as well as full control and monitoring of the research process by experienced supervisors.

CAPI (Computer Aided Personal Interview) computer-assisted research carried out in responents' homes with the use of our fleet of 50 laptops located in all provinces. CAPI research helps control the interview better and gives a possibility of applying complex filters and audio-visual elements in the questionnaire. Data flow is faster and safer - results are coded during the interview and field data is sent through a secured connection.

CAWI (Computer Aided Web Interview) This is a technique used in quantitative research which requires Internet access to conduct interviews with respondents. Having access to a unique base of e-panellists, we are able to conduct research with large groups of respondents within a short period of time, and to reach even the most specific groups of respondents. Internet research also allows you to filter and modify questions in the course of conducting tests by applying multimedia solutions. This type of research is mainly used for pre-tests and tests of efficiency of advertising campaigns or customer satisfaction.

CLT (Central Location Test) involves consumer tests conducted in the indicated locations (store, supermarket, specially adapted premises). We give you the possibility of arranging premises for shop conditions in 16 capital cities of provinces; upon special request of our customers we also arrange such places in other cities in Poland. Our research also makes it possible to test packaging and advertisements as well as other features of a product, like taste, smell, appearance. This form of tests has the advantage of offering the possibility to test a large group within a short time in natural conditions.

HAPI (questionnaire conducted with the use of PDI or palmtops) - a direct method of data collection by means of a direct interview with a respondent with the use of a questionnaire stored in a laptop. Such interviews are most frequently conducted in shops, offices or in the street. The data collected in this way is entered immediately into the database and it is available for analysis straight after the interview is completed.

Postal questionnaires - an indirect method of data collection without personal contact between the respondent and the researcher. Questionnaires are sent to potential respondents (either by post or by placing them in products) and then we wait for their response. This kind of method is useful when building customer databases.

Log research - an indirect method of data collection using the ethnographic method. A respondent receives a questionnaire with a set of questions which they fill in on a regular basis for a specific period of time (it may be filled in daily, hourly or at another time interval). The questionnaire may be prepared in paper form or in an electronic version (on an on-line platform).