CRM

We offer you a solution which may enrich CRM systems you use.

Databases created (or enriched) by HumanGraph will take into account the variety of your customers and multiple aspects of their relations with your company. They will go beyond the common scheme based on frequency, volume and other purchase-related elements.

We will divide your customers into segments, i.e. groups characterized by similarities in important aspects of relation with your company, strength of the relation with your company and its various components.

Valuable substantive contribution made by HumanGraph will help you prepare more effective strategies of building loyalty of your present Customers and winning new ones.

Creating and updating databases

Databases are an important element of modern IT systems. We are experienced in creating databases tailored to the needs of Customers from various industries.

We will collect / update databases of your Customers by means of proven data collection methods (CATI telephone studio, personal interviews).

Thanks to our solutions, you will have quick access to databases which will in turn lead to effective management - optimal use of resources.

Segmentation of databases

We offer databases with the division into customers, branches and their representatives, allowing you to manage contacts with an unlimited number of Customers.

Additional value constitutes the unique approach of HumanGraph is segmentation of Customers by applying soft criteria such as: product / service-related needs, openness to various options of offers, different lifestyles, styles and forms of communication, and many other.

Thanks to this, we are able to provide you with more detailed market analyses and more precise response to the expectations of Customer target groups.

Testing customers' potential

Using varied research techniques (qualitative and quantitative), we will specify the purchasing potential of your Customers.

We provide you with information which will allow you to make optimal decisions with regard to different dimensions of Customers' purchasing potential.

Segmentation of Customers according to their shopping potential will take into account the measurement of such variables as: financial resources, shopping-related plans, openness to cross - selling / up - selling, frequency of shopping, intensity of product usage, purchasing from competitors and many other.

Modern and functional solutions used to collect and store data on Customers will allow you to analyse the increase in company's profits, the increased market value, and effective implementation of marketing and sales plans.